In order to enhance products made in Taiwan as well as boost Taiwan’s competitiveness and image in the international markets, the Ministry of Economic Affairs (MOEA) committed itself to initiate some effective steps to accomplish this purpose. The Bureau of Foreign Trade, Ministry of Economic Affairs, retains exclusive rights to this mark, which has been registered in over 90 countries by the Taiwan External Trade Development Council, or TAITRA.

Taiwan Excellence is the highest accolade awarded to products that encapsulate innovalue. Its winners not only represent the most revolutionary, high quality, high value added products made by Taiwan. They epitomize Taiwan’s unique genius in using innovation to create added value in the design and manufacturing of leading-edge products.